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Li Ziqi

Slowness has been an established mode of cinema for many decades, but the commercial demands of television meant it took longer for that medium to adopt such a form, thanks to the medium’s mass-market nature and heavy ties to advertising interests. PBS's Ambient Film arrives amid a glut in such works. But vectors like Instagram, YouTube, and TikTok long ago outpaced what traditional networks and streaming platforms can offer, in terms of both quantity and length.